Building Digital Presence for a Canadian Vegan Food Brand
A UX-focused website design and analytics-driven social media marketing helped the brand with online visibility.
The Story
Our client Ojas Vegan is proud to present their unique feel-good plant-based products made with Non-GMO Project Verified ingredients. Being a certified vegan, gluten-free and kosher product manufacturer, they wanted to change the way people think of healthy snacks. They were looking to revamp their website to meet current market trends. They partnered with OrangeMantra to modernize their website with fast-paced loading and streamlined navigation for customer engagement. Initially, we customized their website and made necessary changes with an interface to target the Canadian consumers.
Challenge
Being a new entrant to the Canadian market, the client was looking to optimize their website visibility, customize their website interface, and above all, build a brand presence on the digital front. OrangeMantra team of developers tweaked the website to align with client vision and eliminate sluggishness. The major challenge was to take a minimalism-inspired website to a different level having visual appeal and brand presence.
Solution
OrangeMantra developers crafted a new, innovative, and scalable website solution for selling healthy snacks in Canadian Market. We offered them digital transformation solutions comprising an easy-loading website, simple interface, and mobile-responsive to meet their business objectives. The SEO and SMO team developed strategies that increase the Ojas Vegan brand presence in the competitive digital world.
Results
OrangeMantra designed a robust & secure website for pan Canada operation. A successful digital transformation was the initial result of the development process. In addition, Ojas Vegan reported a substantial number of followers within just one month of launching social-media marketing. Good branding and visual appeal resulted in market penetration and share. With the ongoing digital marketing, the brand expects to add thousands of new followers to its various social media accounts and pages.
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