On Information Architecture at 60 Degree Digital

Posted on December 30, 2010 by 60 Degree Digital

At 60 Degree Digital, we believe that creation of products read: websites, portals, brochures or even a simple business card does not simply mean throwing some text, images and a fancy structure into photoshop, we believe that all information presented to the users must have a careful, measured and well analyzed information architecture process which should be based on the user demographic, aim of the product and the amount of information.

Our process start with a simple question - what does the client want the product to achieve? - we then start building backwards from there, carefully dividing this into goals, sub goals, triggers, information flow, and center this process around the demographic.

A good information architecture also:

  • Avoids showstopper arguments at a later stage
  • Cuts costs massively by avoiding final re-iteration
  • Clearly defines the logic and workflows thereby eliminating bugs
  • Focuses on ease of navigation for customer
  • Makes the structure scalable for future use

At 60 Degree Digital, we strive to bring forward common qualities: a structural design of shared environments, methods of organizing and labeling websites, intranets, and online communities, and ways of bringing the principles of design and architecture to the digital landscape.