Neuro Marketing and Neuro Branding

Posted on March 21, 2010 by 60 Degree Digital

The world has already started moving beyond the traditional branding and marketing tactics. We now have an advanced form of the subliminal marketing. Wikipedia defines subliminal stimuli as:

contrary to supraliminal stimuli or above threshold, are any sensory stimuli below an individuals absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking.

Effective scientific research has already established beyond doubt that subliminal stimuli do not have any scientific or measurable effect beyond the placebo.

The newest fad is the neuro marketing and the neuro branding. Put in short, this innovative but ineffective system depends on measuring brain response when the subject is exposed to advertisements or products - which would allow the marketers to study the effectiveness of a product by by-passing the logical answers, language and the thought process - Call it a raw brain scan if you will.

However, all is not lost - if you are looking to engage neuro marketing and neuro branding for your products and services, you can still aim at eliminating the fear and anxiety, which are actively measured by the brain scans and minimize the negative of the product or service.

Its a fancy way of spending a $100,000 budget towards R&D.